our responsibility

while sustainability is fun to talk about and sounds kind of cool, the truth is, we're all a long way from it. don't get us wrong, sustainability is the end-game, but we've got a ways to go. hence, we prefer to use the word "responsibility" to reflect our commitment to reducing our environmental impact and the creation of a fairer food system. 

 

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responsible farming

agriculture is the most polluting industry in the world, and the largest consumer of water. producing the world's food requires heaps of water, energy, chemicals and other nasties that most people don't consider when enjoying the fruits of it (see what we did there). thankfully, not all plants evolved equally.

 

sourcing locally

no doubt you've seen the words "locally sourced" advertised on a menu or online somewhere - and for good reason: a solid chunk of agriculture's carbon footprint comes from transporting all our favourite foods. since we know cool stuff like this, rather than importing the cheap stuff from half-way across the world, we only source our seeds locally, from the best aussie farmers. 

 

1% to sustainable agriculture

responsible for over a third of the world's greenhouse gas emissions, the food system is the world's most polluting industry, by a long-shot. it's also a pretty important one. since we kinda need food, we really need to figure out a way to produce it more sustainably. that's why we've committed 1% of sales to help transition conventional farmers over to regenerative, certified organic farming practices. 

 
 
 

powered by renewables

processing food requires a heap of energy - even something as simple as removing the outer shell from a seed. conscious of this, we've ensured that our machinery is only ever powered by renewables. this way the fossil fuels stay in the ground - where they're supposed to be. 

 
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e-commerce

On average, e-commerce uses about 30% less energy than traditional retail - it also saves you having to get out of bed. that's why we've worked hard to make our super seeds available to you guys over the web. 

 

carbon offsets

like we said, we're not totally sustainable just yet - that's why we've teamed up with the guys over at the carbon reduction institute in order to invest in programs that help us offset our carbon footprint. Basically, in exchange for the emissions that result from the production of our food, we help plant forests to naturally capture CO2 from the air, upgrade cookstoves in developing countries and invest in renewable energy initiatives.